July 2023 - Srinivas S Krishnan

Lykke Li – Gunshot

Leave a Comment / Blog / By admin / July 5, 2023

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Turning around
Crown Worldwide has re-invented itself inthe Indian market

Leave a Comment / Article / By admin / July 5, 2023

The Hong Kong-headquartered Crown Worldwide Group, offer ing a range of specialised logis- tics services and solutions across people re-location, corporate mobil- ity, records management, workspace management and others, is ramping up its operations in the Indian market. Founded by James E. Thompson (the current chairman of the group), the $500-million privately-owned group, which originally started its journey in 1965 from Yokohama, Japan and subsequently moved to Hong Kong in 1978, has recently made big strides in India.

Though it entered India in 1996 and celebrated 25 years of presence in the country last year on 16 July, it was only during the last decade or so that the comparty was been able to position itself strongly in the market, grow ing at a CAGR of 20 per cent. Pursu ing new plans and strategies, Crown, over these years, has meticulously improved its solutions and integrated new-age technology and digitisation to address the ever-changing demands of the Indian market.

“As we celebrated our silver jubilee year of operations in India last year, we decided to expand the digital capabilities of our business offerings across verticals to meet the chang ing times and make it even sim- pler for individuals and corporates to live, work, and do business any where in the world. This, along with our series of initiatives taken in the last few years, will help us expand our operation further in the Indian market which is showing a good deal of trac- tion for specialised services and solu- tions,” says Srinivas Krishnan, regional managing director, South Asia, Crown Worldwide Group

While globally the company, which has a presence in 50 countries with 275 facilities, is known primarily for Mountains. its relocation and mobility-related solutions, in India Crown’s business is led by its records management busi ness where it manages secure storage and the retrieval of information in both physical and electronic format for corporates across multiple sectors. From being present in seven Indian cities in 2010, the company today is present in 13 cities where it has 21 offices/storage facilities for carrying collectors, out its record management services as also other services across its other verticals.

Crown owns assets in three facilities (two in Chennal and one in Mumbai). The company, which employes around 400 people, is also looking at markets like Benga luru and Gurugram where it wants to invest in building its own assets/ware- housing/storage facilities. Besides, it is also looking at expanding its network in Tier Il cities. Crown has carmarked around $20-40 million in ramping up its facilities and infrastructure (across verticals) in a market where it is com- peting with global players like Writer, ACS, Santa Fe relocation, Pickfords, Star Relocation Newgen and Iron Mountains.

Apart from records management and relocations/mobility solutions, Crown has also expanded its offering in India by venturing into newer areas In 2016, the company added a new vertical called Crown Fine Art where it provides specialist services for the planning, storage, installation and movement of fine art for museums, art galleries, auction houses and private collectors.

In 2019, another business was. launched under the brand Crown Workspace where it creates inspiring and productive working spaces. Under this business, it takes care of everything, from interior design and fitout, to relocation and storage, help- ing organisations to sustainably stay abrad of ever-evolving ways of work ing. In pursuit of further expanding and diversifying its offering, Crown in India is currently also evaluating the market for offering bespoke logistics services such as storing and managing wine collections. It is planning to set up a wine cellar in Bengaluru.

New plans and strategies

“Though we entered India over 25 years ago, we couldn’t make much dent in the market in the initial years of our journey. But in the last decade or so we have formulated new plans and strategies which have helped us in consolidating our position in the market. We are ramping up our capa bilities across verticals to leverage our Crown has earmarked around $20-40 million in ramping up its facilities offerings in this market which pres ents massive opportunities. Going for ward, we will continue to maintain this momentum,” says Krishnan.

Krishnan is known for his turn- around skills. He has been with the group since 1997. He joined Crown tion as Financial Controller in August 1997. He turned around the business in less than a year. Consulted on sev eral cost and control initiatives, he helped Indonesia win the award for top performer in the group in 2001. He was appointed as the Finance Direc- tor of the foreign subsidiary in 2004, In addition, he managed a feasibility study for an owned facility in Jakarta and facilitated a smooth changeover in management in 2007. Alongside, he played an active role in the integra- tion of Lavanchy into Crown’s fold in its Italian operation in 2000, assum ing the role of an Interim Financial Controller.

Till 2010, Krishnan worked as a consultant to the APAC CEO, leading internal audit assignments for Phil ippines, Vietnam, China, India, and Russia. He was a corporate trainer for strategy mapping in Indonesia, Malay- sia, Singapore, China, Vietnam, India, Thailand and advisor on various stra- tegic initiatives in several APAC offices and helped in the integration of new acquisitions in South Africa. In June 2010, he was promoted as Managing Director of Crown Worldwide Group’s India operation and in 2012 got designated as the Managing Director, South Asia, where he has overall responsibility for India, Sri Lanka and Bangladesh.

Led by Krishnan, Crown Worldwide Group’s India operation has also made a turnaround and has shown a good deal of traction in the last decade or so. Today, India, contributing over 6 per cent to global business, has emerged as one of the fastest growing markets for the group which is also emerging as a hub from where the group is execut ing its digital transition journey across other global markets.

The company’s flagship business (in India) offers secure archiving and retrieval of information in physical and electronic formats, digital imag ing, workflow automation, business process digitisation or automation solutions, media management and data destruction. The company has 12 facilities (warehouses/centres) in locations which apart from major cit- ies include Ludhiana, Bhubaneshwar, data risk,” explains Krishnan. Chandigarh, Indore and Coimbatore.

Apart from physical storage of records, Crown also help businesses in securing archiving and retrieval of information in electronic for- mat, helping the workforce to work remotely. Crown’s solutions allow companies to manage their workfor online-from trackers, to services document digitisation and stora 1 online repositories, giving diff departments instant access to the they need. Solutions like Enterprise Content Management (ECM) systems and Document Management Systems (DMS) further help manage content, helping employees coordinate work- flows and boosting productivity.

“Crown Records Management is a significant force in corporate information management. With impressive facilities available in multi- ple locations, we manage secure stor- age and the retrieval of information in both physical and electronic formats and thus help clients maximise the value of their corporate memory. We help solve problems. Whether that’s rehousing priceless libraries, storing irreplaceable legal documents in cli mate-controlled conditions or reduc ing your organisation’s exposure to data risk,” explains Krishnan.

“With a presence in India for well over 25 years, we have been working with financial services, healthcare, legal, manufacturing and pharmaceu tical industries as well as many public sector organisations giving them the ‘power of memory,” adds he.

Crown’s records management ver tical has been offering its solutions to organisations like Indian Oil Cor paration, Electrotherm India, Hikal, Sify Technologies, Biostadt India and Karamtara Engineering.

In the case of Electrotherm India, Crown imple- mented an Electronic Document Man- agement System that helped the client achieve efficiency in its accounts pay able function, while in case of 10C, the objective of engaging Crown’s ser- vices was to digitise voluminous and unwieldy employee records. Simi- larly, in Sify, Crown helped to manage the ever-growing volume of docu- ments; Karamtara engaged Crown’s services to provide electronic docu- ment management solution across all their departments and locations; and Crown Records Management offered its extensive workflow solution to Biostadt.

“The key benefit of engaging Crown Records Management solutions is that all documents are available with one click. We can login in and get any document we want. We can also search documents in several ways and it is very easy to find them. There is also a workflow in place around invoice processing and it is so much easier to manage,” says Manish Mishra, senior manager, treasury & accounts pay- able of Carlsberg India which engaged Crown’s records management services.

Professional approach

Professional approach “Since we have engaged April 2022, we are receiving excellent, consistent and quality support from their team, especially for the file man- agement. Their approach is extremely professional and they have met all our demand in terms of time manage- ment, data support and so on,” states S Rajkumar of Tata Motors Finance Ltd.

Under Crown World Mobil- ity vertical, the company provides strategic assignment management, immigration and relocation services for multinationals and international organisations. Available in 53 coun- tries, the company’s experts help cli- ents better manage their international talent across the entire assignment life-cycle, helping them both enable and leverage a globally mobile workforce

“Crown World Mobility excels at complete mobility programmes of every size and complexity, in one country or many, for a few employ ees or large teams. Our solutions scale to provide domestic or international services, self-service options through the full range of program manage- ment services. Uniquely, we deliver the majority of services in-house, aug- mented by a carefully managed sup- plier network,” says Krishnan.

Crown’s relocations vertical provides a range of services and expert guidance to people relocating inter- nationally or domestically. It offers an array of services, covering every. Crown in thing from door-to-door transpor Krishnan. tation, secure storage, immigration, to settling in’ support; all co-ordi- nated by dedicated move managers determined to make every relocation a success.

The group has doubled down on its commitments to sustainable devel opment, with renewed investment across the group in more energy effi- cient technology and much more, underscoring its commitment to car- ing for both global and local envi- ronments. For the last five years, the group has been on a journey of discov- ery growing in diversity and inclusion. From launching its policy in 2016, to holding focus groups with its senior leaders in 2020. In 2021, it changed from D&I to ED&I as it felt equality was also essential if it was to sustain a fair and ethical workplace.

“Crown is committed to making a positive difference in every commu- nity where it lives and works. That’s why it oversees a wide-ranging CSR programme which support local and global charities, actively champions employee wellbeing and continually seeks to reduce its environmental foot- print. We are also proud of our diverse and inclusive culture. This provides all our employees with a sense of belong- ing which allows them to reach their full potential, supported by our com- mitment to the United Nations Global Compact (UNGC) since 2005,” says Krishnan.

Backed by its five verticals, Crown Worldwide is making its presence felt in the Indian market which, over the- years, has undergone a big change in favour of these specialised logistics. In the last few years, the company has ramped up its capabilities to explore the opportunities in the market where it is trying to differentiate itself from competition through increasing adop- tion of technology and digital solu- tions. With all these developments in place, Crown is well placed to com- mence its next growth phase in India.

Reflections: Ahead of the curve

Leave a Comment / Article / By admin / July 4, 2023

Present during the ceremony, attending virtually were Jim Thompson, Ken Madrid and Norah Franchetti who spoke about the growth story that is India and Srinivas’ indelible imprint on it. Barry Koolen and Dennis Muldowney along with Crown Indonesia team shared video messages congratulating him on achieving this milestone. Other senior leaders from the Group including Tze Shen Kong. Sherry Liu, Magali Delafosse, Chris Davis Pipe and Mona Lai shared their congratulatory notes which were read out during the call.

Srinivas Krishnan over the last 25 years donned several roles in various capacities across many countries in

Crown, He has had a great and unmistakably positive impact on the business, people and the work culture wherever and whoever be has worked with. Taking over Crown India reins in 2010, he has led admirably and through his strategic interventions has turned around the operations into one of the fastest growing in the Group. Crown South Asia has exponentially grown in his leadership and his drive for pushing the boundaries has led to sustainable growth and innovation in our services and its delivery. Truly ahead of the curve, we at Crown South Asia congratulate him on his 25th work anniversary and his recent appointment to the Executive Leadership Team (ELT).

Here he shares his mantra for success and continuous learning:

Congratulations on your 25th work anniversary. Can you please recount your journey in Crown for 25 years for the benefit of our readers?

Thanks for your wishes, Abhilash. The whole 25-year journey has been quite eventful and interesting. The first part of the journey was more varied, volatile and ambiguous. This stint lasted for 13 years, and I was closely involved interacting and working with nationalities from Indonesia, Malaysia, Singapore, Australia, America, Kiwi and Canada at diferent point in time to rebuild the indonesian operation of Crown.

The second part of the journey till date has been more complex and uncertain but more satisfying and personally more successful relative to Group performance.

In the first part, I had an occasion to don different roles in the group like Acquisition integration specialist, Internal Auditor, Financial consultant for Group Control Systems and trainer for Balanced score card. Further, I got to visit several Crown offices situated in Malaysia, Vietnam, Philippines, Singapore, Hong Kong China. Australia Russia, Italy. South Africa.

In both the stints, perseverance and a firm self-belief that it is possible to surmount all challenges and a committed team helped a lot.

In both the stints, the task was to handle projects and challenges which were undefined, the onus was either to break / downsize or makel grow the operation by creating a horizon with the formation of a team.

You have handled several responsibilities in multiple capacities over 25 years in Crown. How does one continuously prepare themselves for newer challenges and opportunities?

As a sportsman, I had always faced different situations and ecosystem calling for out of the box solution requiring deep thought process. In the game of professional cricket involving several matches, I have been able to be a team player where we emerged as winner by snatching victory from a near certain jaws of defeat Further throughout the career, I made it at point to continuously learn, formally and informally plus find an avenue to apply the learning to practical workplace. Moreover, my better half Jayashree is quite equipped to handle unforeseen challenges under difficult circumstances without giving up. She sacrificed her professional career and took care of handing the family affairs largely. A sports background, continuous learning and having an ideal life partner have helped cope up with all possible issues to emerge successful.

What do you consider as your most significant intervention/interventions in turning around an operations like Crown India since you took over the reins in 2010!

It is difficult to pinpoint one case of intervention as we have had several issues to deal with since the year 2010. 360 degree turn-around of customer perception about our service levels for the better, internally identifying potential talent masters. cleaning the place of few people phobic Managers with questionable governance, entitlement mindset and re-recruiting some of the Talented staff and Managers, who had left Crown India before the year 2010 for their second stint by convincing them of a climate to allow them to give their best and assisting them with a supporting talent base were possibly some of the most satisfying Interventions Thankfully, every one of them are with us till date and are firing from all quarters. Few of them have had their longest stint with us in their career to date.

Crown South Asia today is one of the fastest growing operations in the Group. What has been the key (s) to success in as challenging a market as India!

Implementing Group initiatives, following Board directives, encouraging every staff to treat every day as if it was the first day in our job, formal reward

recognition and career growth path for deserving staff and Managers, avoiding complacency plus generation of innovative solutions on sustainable basis within the framework of group norms were the key factors.

Timely assatance from Group resources – Shen for prepaying the loan we had borrowed for Taloja warehouse in 2009, training assistance from Narah on several counts, HR advises from Magali, Gary’s involvement on a number of Risk Areas and Chris’s overview with our IT team on infrastructure played a significant part in our growth story.

Where do you see / or want to see Crown South Asia in the next 5 years!

In the last 12 years we have grown quite successfully along with the growth mindset of some Key Managers Further, the Board has been kind enough to include me in the ELT. With such a strong foundation, the aim as to create a succession for them, learn best practices from other ELT members lift the region by enhancing the capabilities of our team further whereby we shift from being successful to significant, by sustaining the growth tempo and become a role model for many other Crown offices to emulate.

Srinivas Krishnan appointed to the Group’s Executive Leadership Team (ELT)

Leave a Comment / Article / By admin / July 4, 2023

Srinivas Krishnan was appointed to the Group’s Executive Leadership Team (ELT) in September 2022 close on the heels of his completing 25 years of service in Crown. Heading South Asia region and overseeing Crown’s growth in the region from 2010, he has played a pivotal role in making it one of the fastest growing operations in the Group. During the last 12 years the region has seen addition of several branches and expansions in accordance to the needs of our clients and the market.

Crown Fine Art, Crown Workspace and the digital information management business have been recent additions in the region’s business portfolio but have nonetheless shown vibrant and rapid growth under his leadership.

The entire South Asia team joins in congratulating Srinivas Krishnan to a well-deserved appointment to the ELT!

Srinivas Krishnan completes 25 glorious years at Crown

When you work with someone for 25 years, it feels like a lifetime. This is especially true when you consider the pace at which the world of business moves. At Crown India, we have built a strong culture of celebrating our employee milestones, and this tradition extended to the Regional Managing Director for South Asia, Srinivas Krishnan too. He celebrated his 25th work anniversary with a get-together at the India HO office on Friday, September 16, 2022. along with his wife and son, while the other regional teams in India and the team from the global offices participated digitally

The senior leadership of the Group and the South Asia managers gave a brief speech recalling their interactions with Srinivas and outlining his illustrious accomplishments in India and Indonesia while also shedding some insight on his personal side. The celebration came to an end with a cake-cutting ceremony, during which Mrs. and Mr. Krishnan were given a bouquet of flowers as a token of appreciation

Srinivas’ personal and professional experience was also shown through a slide show of pictures, which was followed by the awarding of the Target badge certificate to him. The team also gave him a silver coin and a certificate commemorating his 25 years of employment with Crown.

The event was filled with joy, laughter, and many nostalgic memories for each attendee. We wish Srinivas more milestones and achievements at Crown

Business Unit Managers Meet

A Business Unit Managers’ Meet was held in Lonavala from the 19th to the 22nd of July 2022. It was the first face-to-face meeting of all the business unit managers since the pandemic.

The theme of the meeting was to blow the cap off your capacity and identifying the abilities and choices that make up our capacity (as discussed in the strategy corner).

The Relability and the Records Management Managers for the first two days of the meeting discussed awareness abilities and choices that were identified to chart a new path for taking their businesses from success to significance. A joint synergy session between Relability and Records Managers focussed on developing capabilities and capacities to cross sell Crown propositions to clients from either business. Gopal Moorthy’s session on leadership and Srinivas Krishnan’s session on the concept of No Limits, delivered not only to the managers attending in person but to a larger team. comprising enabling unit managers and members of the sales team attending virtually, infused energy and inspiration to achieve ambitious growth targets set for the team to achieve in the short and long term.