Srinivas joined Crown Worldwide Group’s Indonesia operation as Financial Controller in August 1997. He turned around the business in less than a year, consulted on several cost and control initiatives helping Indonesia win the award for top performer in the group in the year 2001. He also initiated the conversion of the office into a foreign company for more professional management, alignment of group culture and seamless implementation of group initiatives. He was appointed as the Finance Director of the foreign subsidiary in year 2004.

In addition, he managed a feasibility study for owned facility in Jakarta, facilitated a smooth changeover in management in the year 2007. Alongside, he played an active role in the integration of Lavanchy into Crown’s fold in its Italian operation in the year 2000 assuming the role of an Interim Financial Controller. From the year 2006 to 2010, he worked as a consultant to the APAC CEO leading internal audit assignments for Philippines, Vietnam, China, India, and Russia.

He was a corporate trainer for strategy mapping in Indonesia, Malaysia, Singapore, China, Vietnam, India, Thailand and advisor on various strategic initiatives in several APAC offices and as well as integration of new acquisition in South Africa.